I like it, and I think the bear connection is sweet!
I’ve always felt pronunciation would be an issue in the US. I’ve known people who use BabyBjörn products and they all pronounce it like BYORN, though I think the proper pronunciation is (roughly) more like BYURN. The fact that you can’t use diacritical marks on US birth certificates adds another level of confusion as well.
[name_f]My[/name_f] first thought was ABBA, and I’m willing to bet it would be a lot of other people’s first thoughts, too. It’s not a bad association, just one to be aware of!
This, [name_f]Ive[/name_f] grown up hearing babybjorn pronounced like bee-yorn for so long, that even though I know the correct pronunciation, bee-yorn is what comes to mind first.
Which is a shame cause I like the real pronunciation (as close as I can say it) and the meaning. But I do think in the US this is gonna be a constant correction.